Mobile App for the Social Campus (2014)

This work was a rapid development effort in which I consulted to Jim Maricondo and Xin Song of ISI-Dentsu, working with Cornell Tech (NYC campus) and Yaron Kanza of Technion Institute of Technology (Israel) with his two students, Sonya Gendelman and Hanna John Jadon.

I led UX innovation strategy in design and development of a minimum viable product mobile app for the The Cornell Tech NYC Social Campus as part of their next generation context-aware LBS platform for linking faculty, students, and industry visitors on Cornell NYC campus.

We wanted to make a sticky social app that addressed the top social concerns of respondents to an intercept survey conducted on campus; these were finding things to do and people to do things with.

The challenge was to make best use of limited engineering resources and develop a flexible and sticky app that supports social activity and also collects data about user behavior for input to further application design.

The idea was to make something very general that would allow users to appropriate it for whatever purpose they felt was useful. We then planned to watch what users did with it and then add extra features to support what they were trying to do.

Two student developers got a prototype up-and-running in a few weeks over the summer of 2014.

The idea is that anyone can tag a location and add information and invite their friends who can join the item. It could be a place of interest, an event, a recommendation.